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Boost the reach of your blogs and articles by using “Market Segmentation”

Vedant Kankrecha
3 min readMay 14, 2020


Gaining Traffic for your blogs and articles can’t get much easier than this.

Tonnes of new blogs are being published every day, but only a few of them can receive the privilege of gaining their respective target audience’s attention. So what makes these blogs stand out amongst their competition? The answer is the strategic use of Market Segmentation.

Market Segmentation is the process of segregating the audience into different classes and groups, based on the audience’s interests, behavior, location, income level, physiological and psychological aspects. This helps marketers to gain more traction as they are able to emphasize their attention to a particular group. The advertisement and customization of the product also becomes quite flexible for the marketer.

In this blog, I have used a “Market Segmentation Template”, which is a proper framework to categorize the marketer’s target market.

To get more spontaneous and productive results for your blog or article, marketers must employ the following things:

  • Budget Allocation

Marketers have to determine the budget for their respective blogs or articles, along with segregating budget-related to their respective platforms and locations where the marketers would be publishing their content.

  • Google Keywords Planner and Google Trends

Top rankings on Google search results, would help a marketer to gain more traction for their content. For this, a marketer must use google keywords planner.

Suppose a marketer wants to know the topics which are trending in the country “X”, the tool which will help the marketer to get the result for the respective query would be Google Trends. With the respective information from Google Trends, a marketer can choose the demographic locations and territories to market its content.

This technique is quite helpful for gaining the high quality results and gaining effective Search Engine Optimisation.

Below, you will find some articles and market segmentation template associated with each article.

  1. Meet The Crypto Billionaires Getting Rich From Ripple’s XRP

Budget Allocated: $25K

Article Source: https://www.forbes.com/sites/laurashin/2018/01/02/meet-the-crypto-billionaires-getting-rich-from-ripples-xrp/#42d293232894

2. The World’s Richest Sports Team Owners 2018

Budget Allocated: $10k

Article Source: https://www.forbes.com/sites/kurtbadenhausen/2018/03/07/the-worlds-richest-sports-team-owners-2018/#3cb957894622

3. India Continues to Rank Among Most Corrupt Countries in The World

Budget: $25k

Article Source: https://www.forbes.com/sites/ronakdesai/2018/03/07/india-continues-to-be-one-of-the-most-corrupt-countries-in-the-world/#691f36b279c6

The above examples will provide you a framework of how you can implement a Market Segmentation strategy at its best. This would help you in gaining your target audience’s attention in a much more coherent manner than ever.



Vedant Kankrecha

A self taught Product Designer, who likes to talk about the design systems and other aspects of UX Design.